1. In the UK film market, an
increase in the number of screens available to show films has not led to an
increase in the number of films being shown. Why?
Despite the fact that there are
considerably more cinema screens available nowadays, the number of films shown
has not increased remarkably and this is because the major releases are played
on more than one screen at different times throughout the day. This will repeat
until another major release takes their place and the cycle continues.
2. In your opinion what might
account for the fact that cinema attendances have fluctuated between 139
million and 176 million between 1999 and 2008?
Maybe the main reason as to
why cinema attendances have fluctuated during this time is due to the amount of
film series that were being shown. Harry Potter, which featured near the top of
the grossing list almost every year highlights it’s success and shows that a
lot of the public will go to the cinema to watch it. Mamma Mia, which is the
second highest grossing British film of all time was also shown in 2008 and can
also be used to show as to why there was a large attendance number between
1999-2008.
3. In 2011, UK film
distributors invested £330 million in advertising their new releases and on
35mm film prints. If around 450 new films receive a theatrical release in the
UK every year. How much, on average, do distributors spend distributing a film
in the UK?
Film distributors on average
will spend around 0.7 million per year distributing films in the UK.
4. This spending stirred up
enormous demand – 171.5 million cinema tickets were bought UK in 2011. This is
great news for cinemas – what’s the downside of all this excitement generated
and consumer demand for film Producers in the UK?
There are a few problems,
which arise for the UK producers and one of the main issues is that most of the
British Films are distributed by subsidiaries of their US competitors. Warner
Bro’s, which is a subsidiary of an American Company, Time Warner, has
distributed many of the Top grossing films in the UK in the past 10 years and
much of the money made from these films will be lost to these companies. The
UK, quite simply, is not in a position to compete with the likes of America in
the film market and this is mainly down to the sheer size difference between
both countries. Due to the power of the US in the film Market, most of the
British companies find themselves being overrun by their US counterparts and
losing money from the booming cinema attendances as a result.
5. In 2004 the average cost
of releasing a US film domestically was $39m, in addition to the average
production cost of $63.8m, making an overall average production/distribution
cost per film of $102.8m. What effect might this have on Hollywood production and
distribution if these increases have continued?
If the increases continue
the Hollywood Production and Distribution companies could be badly effected due
to high cost per film rate. The effects of high prices could mean that less and
less films will be produced as the companies cannot afford to pay the money to
produce and release them.
6. Why are more ‘middle aged’
people going to the cinema in 2011? Who, in your opinion, are the current most
bankable leading Actors for the ‘youth’ market in the UK?
More ‘middle aged’ people
went to the cinema in 2011 because of some of the films that were produced and
distributed for instance the Kings Speech, which is more likely to attract an
older audience. The Descendants starring George Clooney came out in 2011 and the
fact that Clooney tops the Forbes Star currency list suggests a reason as to
why more ‘middle aged’ people attended the cinema in that year. In my opinion
the current most bankable Actors for the ‘youth’ market are, Bradley Cooper,
Jennifer Lawrence, Joseph Gordon-Levitt, Matt Damon, Justin Timberlake, Ryan
Gosling, Mila Kunis, Emma Stone and Eva Mendes. There are many others who might
attract a younger audience but these are just a few examples.
7. How many of the top ten US
films last year made two and half times their budget?
·
Avengers Assemble
·
Hunger Games
·
Ted
8. Is Jerry Bruckheimer a
‘high concept’ producer? And does he deserve his reputation for films that are
high on effects and low on narrative?
I think that
it’s unfair to name Jerry Bruckheimer as a ‘high concept’ producer nowadays as
he has produced films such as, ‘Confessions of a shopaholic’, which is by no
means a film that focuses on effects, rather than narrative. However, that does
not mean that he still doesn’t produce films, by which he has built a
reputation for producing, for instance, Prince of Persia in 2010. I think that
he has produced a wide range of films and it is slightly unfair to label him as
a ‘high concept’ producer as he has made films, which do not fall into that
category. Again, however looking at the films he has produced it is easy to see
why he might have gained that reputation.
9. Find some recent
‘indiewood’ type films – ones associated with a certain ‘Art house’ feel yet
connected to a big Hollywood studio – which these companies have produced. Who
are their films aimed at?
-
Fox Searchlight are connected
with the film, ‘Sound of my Voice’, which is aimed towards your middle aged audience.
They have also produced, “under the same moon”, which again is aimed at your more
mature audience.
-
Paramount Vantage has produced
films such as, ‘into the wild’, which is aimed at younger adults but can be
enjoyed across a wider age range.
-
Sony Pictures classics have
produced films like, ‘The Patience Stone’, which is aimed towards adults who
are interested in over-seas films that break the language barrier.
-
Focus Features have produced
films, like, ‘one day’, which is aimed at young adults who enjoy romance style
movies.
10. To what extent does
Hollywood dominate the UK film landscape? And how has it managed to retain its
stranglehold?
Hollywood certainly
dominates the film industry and has a large stranglehold on the UK film
landscape within that. Most of the big blockbuster movies that we see in
cinemas across the UK are usually produced or distributed by an American
company of a subsidiary of an American film company. For this reason, Hollywood
has large influence on the movies shown in the UK. Everyone likes a good
‘Hollywood Blockbuster’, such as Star Wars, and this is why they are constantly
being made, because it is guaranteed that people will travel to the cinema to
watch them. For an extremely long time now, film companies such as Warner Bro’s
have distributed movies that have grossed the highest budget in the UK. Warner
Bro’s as already mentioned is a subsidiary of Time Warner, which is an American
company and companies like this will continue to distribute the most popular
films in the UK.
Sony Pictures Classics is
another film company that focuses mainly on ‘Art House’ and ‘Indiewood style’
films and again is a subsidiary of Sony Pictures, which we are extremely
familiar with. This is one way in which Hollywood keeps a stranglehold upon the
UK film landscape, as they make sure they are involved and aware of every
different style of movie out there. Indie films are becoming more and more
popular and the fact that big companies such as, Sony Pictures have a
subsidiary aimed at this genre shows their influence and also highlights how
Hollywood are keeping a stranglehold. Many, “indiewood qualities can also be
identified in a range of features produced by its rivals”, showing that
Hollywood are almost beginning to merge the different genres and that directors
from more blockbuster movies are becoming increasingly influenced by the different
styles of movies out there. The attitude that, “nobody likes change”, could
also be another reason as the Hollywood film industry has always been
successful and will continue to do so.
11. How many of the current
top 15 films on release in the UK are actually distributed by UK companies?
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Sunshine on leith
-
Boss
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Escape plan, Prisoners and fifth
estate, the. (Entertainment One UK – subsidiary of US film company,
Entertainment One)
-
Filth (Lionsgate UK –
subsidiary of US film company, Lionsgate)