What
are the cons (for institutions) and the pros (for the audience) of digital film
piracy?
Digital film
piracy can cause many problems in today’s market, especially for institutions.
One of the main problems that arise from piracy is the loss of money for film
producers and distributors. Most films that are made nowadays cost millions of
pounds to make and the main reason why these films are produced, except for
entertainment purposes, is the make a profit. Avengers (2011) cost $220,000,000
to make and grossed $623,279,547 in America alone. Many films are made nowadays
with a similar budget to the Avengers, so if film piracy becomes more popular,
these films are likely to made less and less due to the fact that companies
cannot afford to keep producing them. Film companies are reliant on people
going to watch their films in the cinema and if piracy becomes more and more
popular, film institutions, such as Warner Bro’s are not going to make enough
money and so the eventual effect is the film industry, as we know it, will no
longer exist.
Figures in the
first half of 2004 show an increase of 207% in film piracy and this on top of
the 405% year-on-year increase from 2002-2003, highlight how popular piracy is
becoming and that it is a real threat to film institutions in today’s modern
market. Many companies, such as Industry Trust for IP Awareness LTD, have
formed campaigns for millions of dollars, that constantly send out messages
against piracy, highlighting how big institutions are taking the problem of
piracy, extremely seriously.
Despite, the
overwhelming fact that film piracy is a bad thing, there are still many pros
for the audiences of these movies. The main pro for the audience, when watching
a pirated copy of a movie is the fact that you are not paying. Although that
may be a huge problem for institutions, it is a big bonus for the people
watching the movie. Many people will jump at the chance to watch a film that is
recently out for no money as it means they can watch it in the comfort of their
own home. It is clear that most people love to go to the cinema occasionally
but many cannot afford to go every month at eight pounds a head and so making
piracy a popular option.
In today’s
booming technological world, it is quite easy to find a perfectly good copy of
a movie that is or has been recently out and so causing huge problems for
industries but pleasing many audience members. Piracy is certainly a dangerous
business to get involved in as shown by the, “growing involvement of human trafficking
gangs in DVD piracy”, but it is clear to say that the pros out way the cons in
these circumstances as there certainly is a rise in film piracy in today’s
modern market.
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