Evaluation Q4
In the course of our Research and Planning, we made
the decision that our film should be certificated BBFC 15. This is not
only an appropriate rating for the film, but also contributes to our
targeting of the film.
Our key target demographic has been the 25-30 male market, and
Our key target demographic has been the 25-30 male market, and
an active cognitive audience. However, we believe that 'ShadowMan' could
in fact appeal to a far wider audience than this, both in terms of gender
and age, due to the fairly sophisticated tone of the film. The film has
the violent themes and fast pace that might attract our specifically
targeted audience of younger men (and even a younger audience of 15+),
whilst also retaining the style, substance, and strong storyline of the Noir genre,
which may attract the slightly older audiences of 35+ and even 45+.
To generalise tremendously, our model viewer would likely be a fairly
intellectual male in his late twenties, possibly a cinema enthusiast or
artistic individual, the sort of person who might be an amateur film
critic or aspiring director or screenwriter. American arthouse films
such as 'Her', as well as more eminent, male audience-targeted films
such as 'Fight Club' would likely appeal to this individual, alongside
films of a similar nature to ours, 'Road to Perdition', 'Batman Begins', and
other dark gangster/vigilante/revenge stories being good examples.
The hope, of course, is that although we could entertain a niche audience
The hope, of course, is that although we could entertain a niche audience
of this type, a wider audience may be attracted to our film in larger chain
arthouse cinemas, venues such as Clapham Picture House or Ritzy Brixton,
although this would undoubtedly be limited by the film's rating. The film's
reach would also have an effect here, as larger multiplexes such as
screens or on huge 3D screens such as IMAX.
CM
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