Evaluation Question 5

Evaluation Q5

How did you attract/address your audience?

The targeting of our film was heavily based on age, due to the increasing 

destruction of gender barriers and norms in the modern film industry. We 

rated our film a 15, as shown in Question 4, and chose to target slightly older 

cinema goers, although we hoped to retain some of the excitement and 

key features of the modern thriller genre, and thus attract a younger

 audience as well.

In the course of our research and planning phase, we carried out a 

questionnaire in order to get a better idea of how to target and address 

an audience. This can be seen below.

From our results, we felt as 

though the subgenre we favoured
was best targeted at the 25-30, predominantly male market. 

Film Noir, and the features of it, including suspense and tension, were most popular 

with this group, with younger members of the group surveyed favouring features 

such as fast pacing and action, which would be difficult to achieve with the 

resources and experience available to us, and was also not something we were 

particularly keen on trying to do.

In order to gauge the success of our film in terms of audience and targeting, we 

showed our film to a group of potential audience members, and then asked where

 the film could be improved and how they felt it might appeal to them or other age

 groups or target audiences. Some of our audience members had already filled out

 our Research and Planning questionnaire, and we specifically ensured that these

 people were asked about how they felt we had represented the opinions they had

 given us.

I have put our key findings and feedback from our screening into a Prezi, in 

order to best depict the information we obtained.



CM