Art of the Title

The artofthetitle.com website takes the credit and title sequences of movies and 

distills them into a wall of stills. Although we are making a trailer rather than a film 

opening like we did last year, this site will still be invaluable in terms of aesthetics, 

fonts, colouring, and style for our trailer.




I love the aesthetic of these first two sets of titles, although how applicable they

 are to our project is limited. The use of visual metaphor and bold imagery gives both

 sequences impact and memorability. The title card for Quantum of Solace is particularly

 bold, and I would like to create something with a similar use of light font on green/blue

 backdrop, as well as playing around with similar sand/smoke aesthetics. The vibrancy 

is perhaps not strong enough for the tone of colour we hope to adopt, but something 

with a brighter blue or stronger green could work. As for True Detective, the use of 

iconography is powerful, and certainly something for us to consider in composing our 

shots and where the credits are placed.




In terms of colouring, and potentially font, the Fight Club opening credits are 

a great influence. The biological iconography is unrelated to our trailer, although 

the nervous system images are an interesting image for a production or distribution 

ident (similar to Paranoiac Productions last year). The bright blues and whites on the 

darker blue background images suit our central London settings and the colour tone 

we are intending to set in our trailer, as well as being bold and eye-catching and thus

 usable in a similar form in our posters or magazines. A similar, but in my opinion less 

effective, design can be seen in the opening to Moon, which loses some of the

 impact of Fight Club due to its inconsistency and weaker font.

The site has provided me with a range of different ideas and influences

 about what works and doesn't. For our trailer, bearing in mind genre, tone, and 

our planned colour schemes and imagery, there are certain aspects we can draw 

from the examples given here, especially in terms of font and backdrop colouring 

and juxtaposition.

CM