Audience Research - Age surprise

Whilst doing some extensive research into our particular target audience and their respective ages we found some interesting results. We learnt that many of the crime/thriller films we have been influenced by are not only popular amongst the younger audience members (15-23) but are also significantly important amongst slightly older audience members (men and women aged 45-50). This has caused us to change our mind in terms of focus groups interviews and thus I am going to interview someone who is between the age of 45-50 to supplement the other interviews of our younger target audience.

MT