Need For Speed Trailer Analysis - Research and Essay Task

• Genre instantly revealed - action shots (montage etc of different cars, revving engines and cars blowing up). 
• Setting up DANGER - fast pace action early on with loud brooding music, cars blowing up. 
• First few shots in prison also suggest crime/danger. 
• Less of a focus on character development and more on action. 
• All about the fast cars - attracts a particular audience - large audience nonetheless. 
• Bankable leading actor - recently extremely famous due to popular TV programme, 'Breaking Bad'.  
• Main Actor will attract another audience. Short shot of attractive woman - open up wider audience. 
• E-one entertainment - introduced at start with name of film revealed at the end. Other production company introduced after first major action sequence as in most Crime/Thriller trailers. 
• USP - bankable actor, fast cars, exciting lifestyle, desirable?
• Passive Audience - watch for entertainment, story does not need piecing together.
• Sound Boom used  - instantly brings the audience into a prison setting - suggests a lot about the film - crime is a major theme perhaps - long shot of the corridor also creates tension as the audience want to know more. 
• Narration mixed with action - common convention in many Crime/Thriller trailers. 
• Extremely fast paced editing mixed with slow motion shots of cars in the air and close ups of the leading actors face suggest a lot about the style and tone of the film and clearly define the genre through this. Slow motion action shots often used in bigger budget Crime/Thriller trailers. 
• High Key lighting is used most of the time - suggest the bugger budget and the action style of the film. 
• Close ups of the different actors faces suggest they all play an important part to the story. 
• Classic thriller trailer music, which suggests it is know different to other thriller trailers - USP however is through the cars and the leading actor. Sound-bridges again employed as in most Crime/Thriller trailers to create their desired effect - keeps the audience wanting more.  

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