- institution introduced at beginning of trailer - high budget - 20th Century Fox.
- USP - based on Chimpanzee's (Talking Chimp)
- Bankable actors - James Franco - large audience will come to see him.
- Weta-Digital introduced - same company who did visual effects in Avatar - will increase audience as people want to see a spectacle.
- Siren noise - Danger - setting up the Sci-Fi genre.
- Genre is immediately present, with dialogue (increased intelligence of chimpanzee's) and multiple shots of high-tech equipment and the Chimps breaking out of their cells and running riot across the city.
- Hybrid Genre - Sci-Fi/Drama/Thriller - has more to the story than just action - relationships involved between Man and Animals.
- Based on previous film, which was popular.
- Trailer almost broken up into three stages of relationship with the Chimps. 1.using them in experiments (unethical) 2. caring for them 3. Chimps turning against the humans.
Monday 8 September 2014
Rise of the Planet of the Apes - Trailer Analysis
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